Arus Liar is a company which was established not just for business orientation, but also developed to have social responsibilities to the nation and humanity through its corporate social responsibility programs. The programs vary from protecting the nature and environment (Arus Liar Go Green) until task force to help disaster areas are part of it. Since 2008 Arus Liar has been following ISO 26000 (Corporate Social Responsibility) in order to push the company to be sustainable.

For Arus Liar, Corporate Social Responsibility is like a soul in the body as mentioned in the Vision, Mission, Value and Code of Conduct of the company. Some of social responsibility inisiatives which Arus Liar have already

Community Development

The company’s head office is in Jakarta and there are about 20 staffs in responsible for Sales & Marketing, Administration, HRD and General Affair.

The business operation is in Sukabumi and the company recruits local people and trains them to be capable to give service which met company standard.

When the company started, the area along Citarik River remained in under developed village (IDT) category. It was hard to find local people with good educational background, mostly they were graduated only from Junior high school. Nevertheless, Community Development has already become one of the company’s mission by giving free training and certification to local people to be guide, waitress, housekeeper and security. In addition to skill training, Arus Liar also gave training in special needs for tourism industry like Customer Service, English Language, Computer, First Aid and CPR, Fireman etc. Nowadays Arus Liar hires more than 100 skilled labour at the field and some of them are the first Indonesian Rafting Guide certified from International Rafting Federation as Instructor.

Arus Liar Go Green

Arus Liar encourages employees, partners and customers to volunteer their time to support local community in programs like:

  1. Arus Liar Go Green

The aim of this program is to preserve the nature especially in Arus Liar and Citarik River area. The program consists of:

1.a. Trembesi plantation

Rafting is the most demanding product of Arus Liars’ customers. Rafting is depend on the water supply in Citarik River which comes from Halimun National Park. In one last decade, water level in Citarik seems to be going down year by year. One of the reasons is there are still illegal logging in the upper section of the river. Arus Liar and Kata Hati together with its stakeholders including employees, customers and suppliers and government planted more than 5.000 trembesi along the river since 2009.

Join the humanity frontiers rescue operation in disaster area

This program started when a big flood was coming to Jakarta in 2002 and many people needed to be rescued by rafting boat. Arus Liars’ shareholders found Global Rescue Network and involved in many rescue operation in disaster area in Indonesia.

Beside community volunteering, this is also a corporate philanthropy because all of resources in company like human resources, office, car, equipment and also money have been used by that operation.  Some of the company staffs have special skills which really needed in disaster rescue operation.

Some rescue operations which has been supported by company are:

Rescue Aceh

Frontiers Rescue Operation

2004-2005

Rescue Nias

Frontiers Rescue Operation

2005

Siaga Merapi

Medical & logistic supply

2006

Rescue Jogja & Jateng

Frontiers Rescue Operation

2006

Rescue Gorontalo

Frontiers Rescue Operation

2006

Rescue Pantai Selatan

Frontiers Rescue Operation

2006

Rescue Jakarta

Frontiers Rescue Operation

2007

Sumatra Barat Operation

Emergency Medical Services

2007

Manggarai NTT  Landslide

Distribution school utensils

2007

Pesisir Pantai Barat Sumatra

Frontiers Rescue Operation

2007

Rescue Levina

SAR

2008

Java Flood Rescue Operation

Frontiers Rescue Operation

2008

Situgintung

Emergency Medical Services, Support & rebuilt kindegarden

2009

Tasikmalaya Earthquake

Frontiers Rescue & logistic distribution

2009

Operasi Nias

Emergency Medical Services

2010

Wasior

Logistic distribution

2010

Participated in Rafting Sport Development

Arus Liar has been involved to develop Indonesia Whitewater Federation and has been giving support to this NGO since it was founded in 1996. The first chairman of FAJI (Federasi Arung Jeram Indonesia) is Amalia Yunita, one of Arus Liar shareholders. The support to this organisation is also a Corporate Phylantrophy, Arus Liar supports all activities in FAJI including organising and supporting some rafting competition including national selection.  Arus Liar also developed and sponsored Indonesia Rafting team to participate in some World Rafting Championship in Korea, Japan, Netherland and Costarica.

In 2014 FAJI will be the host for World Rafting Championship, the biggest even in International Rafting Federation Calendar. One of the owners of Arus Liar, Amalia Yunita, who is part of Rafting and Competition Committee in International Rafting Federation have already become International Judge Assessor, the highest position in international rafting judge.