The company’s head office is in Jakarta and there are about 20 staffs in responsible for Sales & Marketing, Administration, HRD and General Affair.
The business operation is in Sukabumi and the company recruits local people and trains them to be capable to give service which met company standard.
When the company started, the area along Citarik River remained in under developed village (IDT) category. It was hard to find local people with good educational background, mostly they were graduated only from Junior high school. Nevertheless, Community Development has already become one of the company’s mission by giving free training and certification to local people to be guide, waitress, housekeeper and security. In addition to skill training, Arus Liar also gave training in special needs for tourism industry like Customer Service, English Language, Computer, First Aid and CPR, Fireman etc. Nowadays Arus Liar hires more than 100 skilled labour at the field and some of them are the first Indonesian Rafting Guide certified from International Rafting Federation as Instructor.