Our CSR Initiative
Arus Liar is a company which was established not just for business orientation, but also developed to have social responsibilities to the nation and humanity through its corporate social responsibility programs. The programs vary from protecting the nature and environment (Arus Liar Go Green) until task force to help disaster areas are part of it. Since 2008 Arus Liar has been following ISO 26000 (Corporate Social Responsibility) in order to push the company to be sustainable.
For Arus Liar, Corporate Social Responsibility is like a soul in the body as mentioned in the Vision, Mission, Value and Code of Conduct of the company. Some of social responsibility inisiatives which Arus Liar have already done:
The company’s head office is in Jakarta and there are about 20 staffs in responsible for Sales & Marketing, Administration, HRD and General Affair.
The business operation is in Sukabumi and the company recruits local people and trains them to be capable to give service which met company standard.
When the company started, the area along Citarik River remained in under developed village (IDT) category. It was hard to find local people with good educatinal background, mostly they were graduated only from Junior highschool. Nevertheless, Community Development has already become one of the company’s mission by giving free training and certification to local people to be guide, waitress, house kepper and security. In addition to skill training, Arus Liar also gave training in special needs for tourism industry like Customer Service, English Language, Computer, First Aid and CPR, Fireman etc. Nowadays Arus Liar hires more than 100 skilled labour at the field and some of them are the first Indonesian Rafting Guide certified from International Rafting Federation as Instructor.
Arus Liar encourages employees, partners and customers to volunteer their time to support local community in programs like:
1. Arus Liar Go Green
The aim of this program is to preserve the nature especially in Arus Liar and Citarik River area. The program consists of:
1.a. Trembesi plantation
Rafting is the most demanding product of Arus Liars’ customers. Rafting is depend on the water supply in Citarik River which comesfrom Halimun National Park. In one last decade, water level in Citarik seems to be going down year by year. One of the reasons is there are still people steal trees in the upper section of the river. Arus Liar and Kata Hati together with its stakeholders including employees, customers and suppliers and government planted more tha 5.000 trembesi along the river since 2009.
1.b. Awareness and campaign about waste management
Waste is another issue that is still coming until now. Arus Liar staffs develop a ‘task force’ to create awareness among local people to manage their waste so they are not harm the environment surrounding and to preserve the nature. The awareness programs are directly to local people and students in local school program. The programs end with clean up village, local market and school area together and plant the tree.
1.c. Behaviour change campaign
Another program of the company’s Go Green campaign is behaviour change campaign that is to save electricity and water in Arus Liar area.
2. Join the humanity frontiers rescue operation in disaster area
This program started when a big flood was coming to Jakarta in 2002 and many people needed to be rescued by rafting boat. Arus Liars’ shareholders found Global Rescue Network and involved in many rescue operation in disaster area in Indonesia.
Beside community volunteering, this is also a corporate philanthropy because all of resources in company like human resources, office, car, equipment and also money have been used by that operation. Some of the company staffs have special skills which really needed in disaster rescue operation.
Some rescue operations which has been supported by company are:
3. Participated in Rafting Sport Development
Arus Liar has been involved to develop Indonesia Whitewater Federation and has been giving support to this NGO since it was founded in 1996. The first chairman of FAJI (Federasi Arung Jeram Indonesia) is Amalia Yunita, one of Arus Liar shareholders. The support to this organization is also a Corporate Phylantrophy, Arus Liar supports all activities in FAJI including organizing and supporting some rafting competition including national selection. Arus Liar also developed and sponsored Indonesia Rafting team to participate in some World Rafting Championship in Korea, Japan, Netherland and Costarica. In 2014 FAJI will be the host for World Rafting Championship, the biggest even in International Rafting Federation Calendar. One of the owners of Arus Liar, Amalia Yunita, who is part of Rafting and Competition Committee in International Rafting Federation have already become International Judge Assessor, the highest position in international rafting judge.